Esurance Brings Repair Monitoring Service to Facebook

Esurance, a direct-to-consumer car insurance company, has introduced a service that will allow its customers to post images of their car being repaired directly to their Wall on Facebook.

Using the insurer's RepairView online repair monitoring service, customers who have their car repaired at one of the Esurance E-star repair facilities can monitor the process from any computer or smartphone and will now have the option to share the photos on Facebook. Once a user links RepairView to a Facebook account, the most recent repair photos post automatically to their Facebook Wall.

Esurance is the first insurance company to integrate this technology into Facebook.
"Online repair monitoring has been a customer favorite since we first started offering it in 2007," said Joe Laurentino, Esurance vice president of material damage. "Integrating RepairView with Facebook helps us provide a more seamless online experience for customers and leverages the power of social media."

Recent Esurance statistics found that, in the first quarter of 2011, consumers that used RepairView rated their claims experience nine points higher than those that did not and consumers who integrate RepairView with Facebook have their repair photos viewed seven times more often than those who don't. Women aged 35 and over, in particular, find RepairView's Facebook integration particularly useful. The number of female users in the 35 demographic who used RepairView via Facebook outnumbered male users by eight percent during the first quarter of 2011.

Publish Date: Jul 18, 2011