First Impressions Can Last A Lifetime
The other day I had received a phone call from a local Financial Advisor who began running through his questions and information on his services in an attempt to peak my interest. After a few moments on the phone with him I informed him that I was extremely busy at the time and I probably wouldn’t be interested in his services. I did this as a courtesy to him in an attempt to not waste his time, but I asked for his contact information to think it over more and give him a shout back if I was interested. I told him I had another call coming in and needed the information to contact him and then responded to me saying “OH another call coming in huh?” and just laughed and hung up on me. I thought to myself “This was his First Impression and he wanted me to use his services?”
What I encourage you and others is to be mindful of your first impressions you make towards your customers. Sometimes when we have been doing the same thing for a long time, it’s easy to forget what it’s like to be on the receiving end of that first impression. My challenge to you is to objectively view your business as if you were a first time customer. What does your entrance/parking lot/waiting area say about your company? What does your website say about your business? And what impression would one have after talking to your receptionist?
